Search Engine Optimisation or SEO in short is a process of getting your page rank on a broswer such as Google. Yes, there are a lot of work to be done on SEO. But it will be worth all the efforts because a searched-intent keyword ranking can beat a lot of competitions in the digital space. Search Engine Optimisation course is designed to give learners a deeper understanding of the SEO space and derive their own strategy to rank their page on Google search. On-page and off-page strategies will be discussed. This is a hands-on session with heavy learning and discussion

Programme Content

Course Outline: SEO Fundamentals SEM Vs SEO Importance of SEO Businesses that require SEO SEO digital marketing landscape Google and SEO Using Web Master guideline Understanding Google algorithms The 3 R ranking signal The E-A-T quality rating SEO Terminology and Jargon Domain and Sub-domain Domain and redirect 300 codes HTTPS vs HTTP Website architecture Web Server 400 codes FTP and Web Server White Hat vs Black Hat SEO SEO Tools Web 2.0 related terms Conducting Keyword Research Understanding rationale for keyword research and keyword intend Keyword research methods (Google Search, Google Search Console, Google Trend, SEMrush) Performing On-site SEO Audit and Optimization Tools for On-site audit Domain and server audit Site architecture audit Content audit Using search operators Optimizing internal site linking, meta elements, content relevancy and images Performing Off-site SEO Audit Tools for Off-site audit Domain authority audit Domain trust audit Backlink audit Link Building Key Concepts and Strategy Anchor texts, and keywords Definition of a link Where to get links Types of links (follow vs no-follow) Unique link domain, link value Target and Seek link building strategy Performance Driven SEO Project Management Managing elements of a SEO Project Rank tracking tools Interpreting Google Analytics Acquisition Report ROOP Optimization Framework Target Audience (1) corporate marketers who are familiar with traditional marketing channels but would need to upgrade themselves for the digital world; (2) young and tech savvy digital native marketers who are looking to build upon their basic knowledge on digital marketing to better engage their customers via digital marketing platforms; (3) professionals and small enterprise owners who are seeking to leverage on digital marketing strategies to increase the public's awareness of their products and services.

Course Deliveries

This course has been designed as an introduction to search engine optimization to allow learners to first recognize the key differences between SEO and SEM and grasp key SEO working terminology, jargon and their definitions in order to effectively manage Google SEO projects. Learners will then proceed to evaluate their customers' search intend and discover potential keywords for ranking to effectively optimize web content that will increase their website's visibility to their targeted audiences online. They will be guided on the methods to perform On-site and Off-site SEO audits and make the necessary SEO friendly adjustments to rank high on Google. They will also be taught how to evaluate the competitive SEO landscape to rank potential keywords and how to employ link building strategies to increase the number of backlinks to their websites to facilitate higher ranking on Google. Finally, learners will practice using tools such as Google Analytics to gather data for the design and execution of optimization plans for their websites. The main objective is to equip learners with the requisite digital marketing knowledge, skills, and attitudes to make informed decisions in formulating SEO plans, conducting site audits and using analytics tools to further optimize their websites in accordance to organizational business goals and objectives. These skills will help our learners to explore a career in digital marketing or to scale up their businesses.


16 hrs


Participants need to have basic computer knowledge to navigate the Internet for research purposes and basic Microsoft Word and Excel skills. Participants are highly encouraged to bring their personal laptops so that recommended marketing tools and their respective passwords can saved on their own laptops to make it more convenient for the next login. Laptops will be provided in the event if participants do not to bring their personal laptops.




  1. Singaporean & PR aged 21 and above = 70% funding.

  2. Singaporeans only (not PR) aged 40 and above = 90% funding.

  3. Singaporeans aged 35-39 with WSS letter = 70% funding.

Company-Sponsored (till end of 2020)

  1. Singaporeans & PRs aged 21 years and above are allowed 90% funding.

  2. Absentee Payroll applies for company sponsored up to $10/training hour. Please use Absentee Payroll calculator provided by SSG to calculate the absentee payroll for your employee.


All information is correct at time of publish (18 August 2020). The company reserves the rights to make any changes at any time without notice at its discretion.

Notes to Application:

  1. Please check the available date before you apply for your course.

  2. Your application does not qualify for a seat for the course. You will receive a phone call from our friendly consultant who will assist you in the application.

  3. The Training Provider (ATO) reserves the rights to postpone or cancel the course if the course does not meet the minimum learners required.

Application Procedures:

  1. Applications can enquire online or through email or WhatsApp. We will be in touch with you for the documents required to complete your registration

  2. Upon your seat confirmation, you will receive a confirmation email from the training provider.

  3. Payment must be made prior to the commencement of the course.


For Enquiries:

Should you required any further assistance, please contact us at our hotline at

8155 6920 or email to

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