It is said money is nothing but an exchange of value. Therefore selling is providing that value in your product or service to the customer to exchange for a sale. Being able to articulate and position your product or service is crucial to selling. This dynamic workshop will be conducted with a good blend of instruction, discussions and simulation games. Participants are encouraged to bring a product/service to the class to create opportunities and value surrounding it. The intended audience: Entrepreneurs, Business Owners, Sales Account Managers, Business Managers, Business Development Managers, Services Sales Managers, Pre-Sales Support Managers, Marketing Managers and Product Managers.development..

Programme Content

Workshop Description Consider the following scenarios: Do you like to be able to create opportunities for your products / services? Do you wish to differentiate your product/services from your competitors and sell it at a premium? Do you have difficulty articulating the value of your product/services to your customers? If your answer is YES to the above questions, then this workshop is for you.

Course Deliveries

At the end of the workshop, you will be able to: Recognize and create opportunities that can be turned into sales Evaluation opportunities, aligned with your strengths and uniqueness Communicate your products and services benefits and features to potential customers Pursue leads to close deals systematically and efficiently Understand your customers' Most Urgent and Most Important Needs (MUMIN �) Understand the Value Chain throughout your product and services eco-systems and how the various parties value-add to each other Create the values that your customers really wanted and the services that are not there yet but are needed by your customers


2 Full-Day 16 Hours


Eligibility: Minimum 16 years old (Course Fee Support is only applicable to trainees aged 21 years and above) Primary PSLE Must be able to speak, read and write in English and demonstrate competency at Level 3 for Employability Skills (ES) WSQ Workplace Literacy and Numeracy




  1. Singaporean & PR aged 21 and above = 70% funding.

  2. Singaporeans only (not PR) aged 40 and above = 90% funding.

  3. Singaporeans aged 35-39 with WSS letter = 70% funding.

Company-Sponsored (till end of 2020)

  1. Singaporeans & PRs aged 21 years and above are allowed 90% funding.

  2. Absentee Payroll applies for company sponsored up to $10/training hour. Please use Absentee Payroll calculator provided by SSG to calculate the absentee payroll for your employee.


All information is correct at time of publish (18 August 2020). The company reserves the rights to make any changes at any time without notice at its discretion.

Notes to Application:

  1. Please check the available date before you apply for your course.

  2. Your application does not qualify for a seat for the course. You will receive a phone call from our friendly consultant who will assist you in the application.

  3. The Training Provider (ATO) reserves the rights to postpone or cancel the course if the course does not meet the minimum learners required.

Application Procedures:

  1. Applications can enquire online or through email or WhatsApp. We will be in touch with you for the documents required to complete your registration

  2. Upon your seat confirmation, you will receive a confirmation email from the training provider.

  3. Payment must be made prior to the commencement of the course.


For Enquiries:

Should you required any further assistance, please contact us at our hotline at

8155 6920 or email to

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