ICDL INTRODUCTION TO
DIGITAL MARKETING (WSQ COURSE)

Programme Content

The introduction to digital marketing course provides you a 30,000ft view of the various aspects of digital marketing. Digital marketing is an essential skills set now and in the future as many businesses have turned online. This is a powerpacked, comprehensive 2-day course. This course provides a strong foundation for individuals who have a keen interest in embarking on a career or business-related to digital marketing. It is suitable for business owners, property & insurance agents, freelancers, self-employed and job seekers.

Course Deliveries

Digital Marketing Concepts Key Concepts Define key Digital Marketing elements such as SEO, SEM, Content Marketing, EDM and Social Media Marketing Recognize the pros and cons of digital marketing and regulatory obligations of digital marketing in Singapore Planning Recognize key elements involved in Digital Marketing strategies for development of digital marketing plans Recognize the types of content, such as infographics, memes and videos, used to drive traffic Discuss how digital marketing is aligned to business goals Select appropriate target audience and platforms to execute strategy Web Presence Web Presence Options Differentiate between various web presence solutions such as information websites, blogs, e-commerce websites, mobile sites etc Discuss the key steps involved in establishing your web presence: purchasing a domain name, registering domain name with a web hosting service, website building and promotion Website Considerations Describe the functions of the main landing pages of a website, i.e. home page with product/service information, Contact Us page, sitemap & etc. Understand website design terms such as user interface (UI), user Experience (UX), responsive design, browsing capabilities to manage website functionality Recognize good practices for website content creation and website promotion Search Engine Optimisation Understand the rationale behind the selection of keywords when optimizing content in your website and how it can affect the website�s ranking on Google search Social Media Setup Social Media Platforms Understand social media marketing campaign elements such as choosing appropriate platforms and creating bespoke content for targeted audiences, tracking and evaluating campaign effectiveness Social Media Accounts Differentiate profiles for personal, business, groups or event purposes. Understand Social media actions like post, tag, hashtag, comment etc. Create, edit, delete a post on news, create events and polls Social Media Management Understand Social Media Management Services Leverage on social media platforms to manage large volumes of social media activity Marketing and Promotion Activities Understand the term Influencers, target audience, video marketing, review, referral, viral and URL shortener Engagement, Lead Generation and Sales Identify good practices such as setting up notifications on a social media profile to engage your audiences on social media Understand the terms that can be used to generate increased traffic and leads Online Marketing and Advertisting Online Advertising Identify common examples of search engine marketing platforms such as Google AdWords Differentiate between the different types of online advertisements Recognize the importance of sponsored posts in increasing the interaction and engagement on social media E-mail Marketing Manage email marketing accounts, schedule and create campaigns Mobile Marketing Recognize that mobile marketing can increase access to more customers in a targeted manner, i.e. location based Discuss how mobile marketing considerations, such as tailoring keywords, can lead to increase in sales generation Analytics Getting Started Understand the term analytics, the importance of using analytics tools and setting up analytics reports to measure performances of digital marketing campaigns Web Analytics Understand what web traffic is and what constitutes quality web traffic through terms such as unique visitors, impressions, clicks, bounce rate, conversion rate, click through rate etc. Social Media Insights Understand how social media insights can help you measure the effectiveness of your marketing activities in generating sales on your selected social media platforms Understand social media insights terms such as engagement, reach, mentions, trends, inbound links etc. E-mail Marketing and Online Advertising Analytics Understand common email analytics terms such as pen rate, click rate, bounce rate, total subscribers etc. Understand common online advertising terms such as pay per click, cost per thousands, cost per conversion etc.

Durations

16 hrs

Prerequistes

Note:

 

Self-Sponsored

  1. Singaporean & PR aged 21 and above = 70% funding.

  2. Singaporeans only (not PR) aged 40 and above = 90% funding.

  3. Singaporeans aged 35-39 with WSS letter = 70% funding.

Company-Sponsored (till end of 2020)

  1. Singaporeans & PRs aged 21 years and above are allowed 90% funding.

  2. Absentee Payroll applies for company sponsored up to $10/training hour. Please use Absentee Payroll calculator provided by SSG to calculate the absentee payroll for your employee.

 

All information is correct at time of publish (18 August 2020). The company reserves the rights to make any changes at any time without notice at its discretion.

Notes to Application:

  1. Please check the available date before you apply for your course.

  2. Your application does not qualify for a seat for the course. You will receive a phone call from our friendly consultant who will assist you in the application.

  3. The Training Provider (ATO) reserves the rights to postpone or cancel the course if the course does not meet the minimum learners required.

Application Procedures:

  1. Applications can enquire online or through email or WhatsApp. We will be in touch with you for the documents required to complete your registration

  2. Upon your seat confirmation, you will receive a confirmation email from the training provider.

  3. Payment must be made prior to the commencement of the course.

 

For Enquiries:

Should you required any further assistance, please contact us at our hotline at

8155 6920 or email to support@ifuture.sg

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