Digital Marketing is an important skill set now and in the future. Your competition is no longer your neighbour next door but within your industry and worldwide. How to market your product and service online through digital marketing efforts is the key to sustain and grow your business. Digital Marketing Strategy is designed to give learners a deeper inquiry into the holistic perspective of the field of digital marketing with latest marketing techniques such as content marketing, search engine optimization, digital advertising, social media marketing and digital marketing analytics.

Programme Content

Setting Organizational Marketing Objectives: Definition of marketing Concept of digital marketing Benefits of marketing SMART marketing goals & objectives Indicators of a great business goal and accompanying marketing objective Understanding New Trends and Methodologies General marketing trends Offline and online marketing trends Content marketing trends Technology marketing trends Privacy marketing trends New marketing channels, tools and technology Mechanics of an Integrated Marketing Communications Structure Emerging trends and development in marketing strategy and tactics Key digital marketing metrics and budget allocation for selected marketing channels Using New Marketing Channels to Achieve the Business's Marketing Objectives Common marketing channels and platforms to boost brand, customer engagement and sales Integrating Online and Offline Marketing Channels Offline to online approaches Online to offline approaches Pros and Cons of online and offline marketing approaches Integrated marketing strategy and tactics Building your brand's online presence Evaluating Marketing Performance for Enhanced Results Establish performance targets for individual and integrated marketing channels aligned to marketing objectives Key performance metrics to focus on to evaluate marketing campaign effectiveness Pointers on optimizing digital marketing campaigns for better ROI

Course Deliveries

By the end of this course, learners will gain a comprehensive understanding of the concept of digital marketing, the relevant digital marketing channels, the latest digital marketing trends and the various marketing strategies that can be applied for B2B and B2C marketing situations. Through the setting of marketing objectives, learners will be able to judiciously select the marketing strategies that best suit their needs, create a plan to guide their marketing campaign implementation and monitor key performance metrics to evaluate the effectiveness of their digital marketing campaigns and overall marketing strategy. The main objective is to help learners develop various non-technical digital marketing skills within a context that they will find relevant and engaging them by equipping them with the requisite digital marketing knowledge, skills, and attitudes to make informed decisions in selecting and budgeting for integrated marketing campaigns that align with their organizational business goals and objectives. These skills will help our learners to explore a career in digital marketing or to scale up their businesses.


16 hrs


Participants need to have basic computer knowledge to navigate the Internet for research purposes and basic Microsoft Word and Excel skills. Participants are highly encouraged to bring their personal laptops so that recommended marketing tools and their respective passwords can saved on their own laptops to make it more convenient for the next login. Laptops will be provided in the event if participants do not to bring their personal laptops.




  1. Singaporean & PR aged 21 and above = 70% funding.

  2. Singaporeans only (not PR) aged 40 and above = 90% funding.

  3. Singaporeans aged 35-39 with WSS letter = 70% funding.

Company-Sponsored (till end of 2020)

  1. Singaporeans & PRs aged 21 years and above are allowed 90% funding.

  2. Absentee Payroll applies for company sponsored up to $10/training hour. Please use Absentee Payroll calculator provided by SSG to calculate the absentee payroll for your employee.


All information is correct at time of publish (18 August 2020). The company reserves the rights to make any changes at any time without notice at its discretion.

Notes to Application:

  1. Please check the available date before you apply for your course.

  2. Your application does not qualify for a seat for the course. You will receive a phone call from our friendly consultant who will assist you in the application.

  3. The Training Provider (ATO) reserves the rights to postpone or cancel the course if the course does not meet the minimum learners required.

Application Procedures:

  1. Applications can enquire online or through email or WhatsApp. We will be in touch with you for the documents required to complete your registration

  2. Upon your seat confirmation, you will receive a confirmation email from the training provider.

  3. Payment must be made prior to the commencement of the course.


For Enquiries:

Should you required any further assistance, please contact us at our hotline at

8155 6920 or email to

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