DIGITAL ADVERTISING (WSQ COURSE)

Techcrunch research firm has made a report (Feb 2019) that Digital Advertising has taken over traditional advertising as the main form of advertising. Gone were the days when you need a lot of money to get your product or service on TV or billboards. But how to advertise effectively on the digital space? This Digital Advertising course is designed to provide learners how to do an effective advertisement on digital platforms such as Google and Facebook. How to target your audience correctly for the maximum results. How to track and optimise your marketing campaign including re-targeting your audience. It is a 2-day hands-on session.

Programme Content

Course Outline: Introduction To Digital Advertising Concept of digital marketing Function of digital advertising Creating SMART marketing goals Online and Offline advertising Digital advertising platforms Types of digital ads Understanding Your Customer Journey Creating buyer personas Mapping buying journeys Developing a communication plan Mapping out digital touchpoints Creating assets for digital touchpoints Landing page: the last critical mile Formulating Your Digital Advertising Strategy Identify, align, and prioritize goals KPI measuring plan Developing a media buying plan Formulating an ad spend budget Creating Your Google Search Ad Ad structure and budget Devising bid strategy Selecting ad groups and finding keywords Types of Extension Google Ad Metrics Creating Your FB Retargeting Ad Deciding on campaign goals Facebook account structure Types of campaign Audience targeting Facebook Ad metrics Importance of UTM tracking Develop a Tracking and Optimization Plan Analyzing a Google Ads report Analyzing a Facebook campaign report Analyzing multi-channel report for optimization Tracking and integrating offline campaigns Target Audience (1) corporate marketers who are familiar with traditional marketing channels but would need to upgrade themselves for the digital world; (2) young and tech savvy digital native marketers who are looking to build upon their basic knowledge on digital marketing to better engage their customers via digital marketing platforms; (3) professionals and small enterprise owners who are seeking to leverage on digital marketing strategies to increase the public's awareness of their products and services.

Course Deliveries

This course has been designed as an introduction to digital advertising where learners will be guided to recognize the importance of having a dynamically crafted digital ad creative to increase the chances of the ads being clicked on and reaching a satisfying conclusion with a profitable transaction. Learners will first be given an overview of the role that digital advertising plays in the overall digital marketing strategy, followed by a quick revision of creating buyer personas and mapping out buying journeys and sales funnels. After formulating their digital advertising strategies, they will be guided on the creation of Google ads with online tools and Facebook ads using the Facebook platform. Finally, learners will learn how to develop a tracking and optimization plan to achieve better ROI for future ad campaigns. The main objective is to equip learners with the requisite digital marketing knowledge, skills, and attitudes to make informed decisions in formulating digital advertising strategies, executing a range of digital ads on various marketing media such as Google and Facebook and in managing the performance of the ads by tracking and optimizing them in accordance to organizational business goals and objectives. These skills will help our learners to explore a career in digital marketing or to scale up their businesses.

Durations

16 hrs

Prerequistes

Participants need to have basic computer knowledge to navigate the Internet for research purposes and basic Microsoft Word and Excel skills. Participants are highly encouraged to bring their personal laptops so that recommended marketing tools and their respective passwords can saved on their own laptops to make it more convenient for the next login. Laptops will be provided in the event if participants do not to bring their personal laptops.This course has been designed as an introduction to digital advertising where learners will be guided to recognize the importance of having a dynamically crafted digital ad creative to increase the chances of the ads being clicked on and reaching a satisfying conclusion with a profitable transaction. Learners will first be given an overview of the role that digital advertising plays in the overall digital marketing strategy, followed by a quick revision of creating buyer personas and mapping out buying journeys and sales funnels. After formulating their digital advertising strategies, they will be guided on the creation of Google ads with online tools and Facebook ads using the Facebook platform. Finally, learners will learn how to develop a tracking and optimization plan to achieve better ROI for future ad campaigns. The main objective is to equip learners with the requisite digital marketing knowledge, skills, and attitudes to make informed decisions in formulating digital advertising strategies, executing a range of digital ads on various marketing media such as Google and Facebook and in managing the performance of the ads by tracking and optimizing them in accordance to organizational business goals and objectives. These skills will help our learners to explore a career in digital marketing or to scale up their businesses.

Note:

 

Self-Sponsored

  1. Singaporean & PR aged 21 and above = 70% funding.

  2. Singaporeans only (not PR) aged 40 and above = 90% funding.

  3. Singaporeans aged 35-39 with WSS letter = 70% funding.

Company-Sponsored (till end of 2020)

  1. Singaporeans & PRs aged 21 years and above are allowed 90% funding.

  2. Absentee Payroll applies for company sponsored up to $10/training hour. Please use Absentee Payroll calculator provided by SSG to calculate the absentee payroll for your employee.

 

All information is correct at time of publish (18 August 2020). The company reserves the rights to make any changes at any time without notice at its discretion.

Notes to Application:

  1. Please check the available date before you apply for your course.

  2. Your application does not qualify for a seat for the course. You will receive a phone call from our friendly consultant who will assist you in the application.

  3. The Training Provider (ATO) reserves the rights to postpone or cancel the course if the course does not meet the minimum learners required.

Application Procedures:

  1. Applications can enquire online or through email or WhatsApp. We will be in touch with you for the documents required to complete your registration

  2. Upon your seat confirmation, you will receive a confirmation email from the training provider.

  3. Payment must be made prior to the commencement of the course.

 

For Enquiries:

Should you required any further assistance, please contact us at our hotline at

8155 6920 or email to support@ifuture.sg

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