We probably heard of the statement: Fact tells but story sells. If you have a story, it is not enough until you know how to tell it. But why is storytelling is important? Be it an idea, a product or service, we are engaged in some form of selling. In this 2-day course, we have combined the art and science of storytelling specially contextualised for Sales and Marketing People. This is an engaging 2-day program with lots of activities and fun.

Programme Content

Programme Outline Elements of storytelling: Learn the introduction of storytelling learn to understand and apply the elements as well as conceptualising a story narrative identify key elements of the concept to conduct a deeper research of the topic Foundation structure of a storyline: Learn to apply the principles of storytelling into the development of a storyline Learn about Linear storytelling vs Non-Linear Storytelling formats Strategies for storytelling: Types of storytelling techniques Learn to communicate various emotions Situational Application: Pitching the appropriate storyline to the stakeholders

Course Deliveries

Fundamentals skills of telling stories Techniques of storytelling Knowledge to apply storytelling skills in a business context whether its sales, marketing, customers service or operations and strategic planning The Art of Coldcalling


2 Full-Day


Eligibility: Minimum 16 years old (Course Fee Support is only applicable to trainees aged 21 years and above) Primary PSLE Must be able to speak, read and write in English and demonstrate competency at Level 4 (Lower Secondary) for Employability Skills (ES) WSQ Workplace Literacy and Numeracy




  1. Singaporean & PR aged 21 and above = 70% funding.

  2. Singaporeans only (not PR) aged 40 and above = 90% funding.

  3. Singaporeans aged 35-39 with WSS letter = 70% funding.

Company-Sponsored (till end of 2020)

  1. Singaporeans & PRs aged 21 years and above are allowed 90% funding.

  2. Absentee Payroll applies for company sponsored up to $10/training hour. Please use Absentee Payroll calculator provided by SSG to calculate the absentee payroll for your employee.


All information is correct at time of publish (18 August 2020). The company reserves the rights to make any changes at any time without notice at its discretion.

Notes to Application:

  1. Please check the available date before you apply for your course.

  2. Your application does not qualify for a seat for the course. You will receive a phone call from our friendly consultant who will assist you in the application.

  3. The Training Provider (ATO) reserves the rights to postpone or cancel the course if the course does not meet the minimum learners required.

Application Procedures:

  1. Applications can enquire online or through email or WhatsApp. We will be in touch with you for the documents required to complete your registration

  2. Upon your seat confirmation, you will receive a confirmation email from the training provider.

  3. Payment must be made prior to the commencement of the course.


For Enquiries:

Should you required any further assistance, please contact us at our hotline at

8155 6920 or email to

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