CONTENT MARKETING STRATEGY (WSQ COURSE)
We were told content is king. Indeed, content has not been as relevant now than before in this digital world. But what kind of content or specifically online content should we be putting up? This Content Marketing Strategy course, a 2-day hands-on and fun-filled course, will help you to understand better by breaking down content marketing into pre, during and post content marketing. Pre content marketing focuses on the planning stage including setting your goals and objectives. During content marketing essentially is your copyrighting and will let you discover ways to get your contents more traction. You will also know how to do re-targetting in the post content marketing.
Course Outline: Content Marketing Objectives: Concept of content marketing Benefits of content marketing Determining focus of content piece Setting SMART content marketing goals & objectives Choosing your content marketing platform Using content to build and maintain following on social media Content Marketing Trends Content marketing best practices Emerging trends in content marketing delivery Pre-Content Marketing (Planning) Creating buyer personas Generating content to engage buyer persona Types of content to post How often to post Content marketing life cycle Managing a content marketing schedule During - Content Marketing (Writing) Aligning content with business goals Key elements of enticing and compelling copy Post - Content Marketing (Editing) Structuring and sequencing posts Automating delivery of posts to targeted buyer personas Target Audience This course is designed for the following audience groups: (1) corporate marketers who are familiar with traditional marketing channels but would need to upgrade themselves for the digital world; (2) young and tech savvy digital native marketers who are looking to build upon their basic knowledge on digital marketing to better engage their customers via digital marketing platforms; (3) professionals and small enterprise owners who are seeking to leverage on digital marketing strategies to increase the public's awareness of their products and services.Content Marketing Objectives: Concept of content marketing Benefits of content marketing Determining focus of content piece Setting SMART content marketing goals & objectives Choosing your content marketing platform Using content to build and maintain following on social media Content Marketing Trends Content marketing best practices Emerging trends in content marketing delivery Pre - Content Marketing (Planning) Creating buyer personas Generating content to engage buyer persona Types of content to post How often to post Content marketing life cycle Managing a content marketing schedule During - Content Marketing (Writing) Aligning content with business goals Key elements of enticing and compelling copy Post - Content Marketing (Editing) Structuring and sequencing posts Automating delivery of posts to targeted buyer personas
This course has been designed to emphasize to learners the importance of content marketing and customizing content pieces to targeted audiences to build an online following on marketing platforms; so that content marketing efforts can result in profitable customer actions. Learners will be taught how to create a mind maps of the needs and wants of targeted buyer personas to facilitate the curation and scheduling of various content posts aimed at increasing engagement with these personas. They will also learn about the key ingredients of good copywriting to create compelling content in the posts that they send out to targeted buyer personas and how to appropriately sequence these posts with industry recognized marketing tools. Learners will be advised on the best practices to facilitate a seamless content marketing management process and be given tips on repurposing existing content into other shareable content types for various marketing platforms. The main objective is to equip learners with the requisite digital marketing knowledge, skills, and attitudes to make informed decisions in curating and scheduling relevant content on multiple marketing channels for their targeted buyer personas. This will then allow them to appropriately manage cost effective content marketing campaigns that align with organizational business goals and objectives. These skills will help our learners to explore a career in digital marketing or to scale up their businesses.
Participants need to have basic computer knowledge to navigate the Internet for research purposes and basic Microsoft Word and Excel skills. Participants are highly encouraged to bring their personal laptops so that recommended marketing tools and their respective passwords can saved on their own laptops to make it more convenient for the next login. Laptops will be provided in the event if participants do not to bring their personal laptops.
Singaporean & PR aged 21 and above = 70% funding.
Singaporeans only (not PR) aged 40 and above = 90% funding.
Singaporeans aged 35-39 with WSS letter = 70% funding.
Company-Sponsored (till end of 2020)
Singaporeans & PRs aged 21 years and above are allowed 90% funding.
Absentee Payroll applies for company sponsored up to $10/training hour. Please use Absentee Payroll calculator provided by SSG to calculate the absentee payroll for your employee.
All information is correct at time of publish (18 August 2020). The company reserves the rights to make any changes at any time without notice at its discretion.
Notes to Application:
Please check the available date before you apply for your course.
Your application does not qualify for a seat for the course. You will receive a phone call from our friendly consultant who will assist you in the application.
The Training Provider (ATO) reserves the rights to postpone or cancel the course if the course does not meet the minimum learners required.
Applications can enquire online or through email or WhatsApp. We will be in touch with you for the documents required to complete your registration
Upon your seat confirmation, you will receive a confirmation email from the training provider.
Payment must be made prior to the commencement of the course.
Should you required any further assistance, please contact us at our hotline at
8155 6920 or email to